Smartphones have become a relevant lever for reaching and retaining new customers. Recall for example that more than 50% of Spanish, that is to say more than 27 million people, as already mobile applications. You can now take advantage of this enormous potential via the mobile offering. There are no more than 1.3 million apps on Google Play Store and 1, 2 million on the Apple App Store. Your effective mobile marketing strategy, your application runs the risk of remaining unnoticed.
To create a great mobile application, you need a competent application developer; To be successful in marketing, you need to put in place a strong m-marketing strategy. This should be developed already before launching your application and focus in particular on two goals: downloads and user engagement, that is, the real keys to success.
The first step of mobile marketing: downloads
An easy application to find
First, make sure mobile users can easily find your app on Google Play and the Apple Store. For this, you must treat your ASO or, in the case of web applications, your SEO. It is also important to choose the right category for your application. If no category fits the theme perfectly, choose the one that you think is the closest. You can create app marketing plans to reach success.
A good ASO and SEO strategy
Having a good ASO strategy and SEO is the first step to properly position your application, but the right keywords will not be enough to convince users to download it. When someone publishes an app, for example, on Google Play, he ventures into a market rich in 400 million Android phones or, in other words, 400 million potential users, but he also finds himself at home. middle of a gigantic ocean of applications. That’s why your app needs to be well positioned in its category and in different rankings. In this regard, note that user ratings and comments greatly affect the placement of an application in the rankings. If your application is much downloaded, it can appear in the rankings of outstanding applications or in the top free applications.
The real goal of mobile marketing: user engagement
What good is it to get many downloads if users abandon your application after the first use? They may have paid for the download, but if they leave your application unhappy, they will make a bad comment that may scare away potential users. In this way, your application will quickly stop generating revenue. That’s why any mobile marketing strategy must also aim to retain and engage users.
Three ingredients are needed to engage mobile users: empathy, excellence and exclusivity.
To deliver the best experience within your app, try to put yourself in the user’s shoes to understand their needs. For example, it is important that the application can work offline, especially if it is a tourism application. Ask the user to connect to the network to find the address of a museum he wants to visit during his trip abroad or to access his ticket fifteen minutes before takeoff it is the synonym of disappointing him and, probably, losing him.
A good mobile application is always evolving. The user will appreciate that the application improves, offers new options or at least gets rid of its bugs. If your application is of interest to its users, they will not hesitate to communicate to you through the comments their wishes concerning it. Enjoy and show users that you are listening to them. Not only will they come back, but they will most likely bring you new users.
Each application project requires a strong mobile marketing strategy. It’s true, but the best idea is worthless without a team capable of implementing it. Contact us to find developers or experts in mobile marketing.